{"title":"Color Wow","description":null,"products":[{"product_id":"color-wow-root-cover-up-light-brown-2-1g","title":"Color Wow Root Cover Up Light Brown 2.1g","description":null,"brand":"platinumthestore","offers":[{"title":"Color Wow Root Cover Up Light Brown 2.1g","offer_id":55491689513251,"sku":null,"price":53.0,"currency_code":"AUD","in_stock":false}]},{"product_id":"color-wow-xtra-large-bombshell-volumizer-200ml","title":"Color Wow Xtra Large Bombshell Volumizer 200ml","description":"\u003cp\u003e\u003cstrong\u003eSuper-thick, super-full, super-luxe hair\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eFuturistic foamy froth with fortifying Bamboo volumises fine, thin, limp hair without damage, dehydration or weighing hair down. Thick, voluminous hair results last for days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNon-damaging, non-dehydrating, non-invasive hair volumiser\u003c\/li\u003e\n\u003cli\u003eThickens strands without using the typical “thickening” ingredients such as alcohol, salt, or resins, that create volume by forcing up the cuticle so strands don’t lie flat\u003c\/li\u003e\n\u003cli\u003eProprietary polymer\/Bamboo blend surrounds each strand, mimicking “cuticle lifting” hair thickeners to create volume while allowing hair’s cuticle to remain closed and intact\u003c\/li\u003e\n\u003cli\u003eHair feels natural and supple (not stiff, sticky or crispy)\u003c\/li\u003e\n\u003cli\u003eGives flimsy, hard-to-style hair new “guts + grab” texture that can hold a style\u003c\/li\u003e\n\u003cli\u003eTexture, body and voluminous results last for days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho should use it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAnyone with fine, skinny, thin, limp hair who wants thick, full hair. Major volume without getting dull hair that looks dehydrated, feels rough, or is weighed down. Delivers big bold bombshell hairstyles with long-lasting volume that don’t flop or fall flat. Ideal for all fine hair types and textures including fine curly hair. Gives flimsy hair style-holding grip. Safe for colour-treated hair and chemically treated hair.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Color Wow Xtra Large Bombshell Volumizer 200ml","offer_id":55491695116579,"sku":null,"price":63.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/XtraLargeproductimage.png?v=1676532497"},{"product_id":"color-wow-style-on-steroids-texture-finishing-spray-262ml","title":"Color Wow Style on Steroids Texture Finishing Spray 262ml","description":"\u003cp\u003e\u003cspan\u003eStyle on Steroids Texture Finishing Spray is ideal for color-treated hair. Get sexy texture and record “setting” results. Non-stiff, non-sticky hold with thermal protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnique moisturizing texture spray won’t dry hair or glue strands together\u003c\/li\u003e\n\u003cli\u003eTransparent texturizers won’t cloud or dull color\u003c\/li\u003e\n\u003cli\u003eGives hair “guts” and long-lasting style memory\u003c\/li\u003e\n\u003cli\u003eNon-yellowing\u003c\/li\u003e\n\u003cli\u003eNever sticky or stiff\u003c\/li\u003e\n\u003cli\u003ePowerful heat protection\u003c\/li\u003e\n\u003cli\u003eLong-lasting results when setting or styling with irons\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho should use it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor all hair types, ideal for fine, flat, no volume hair. 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Colour-treated hair, or over-processed hair. After a workout to reboot style. Busy mums. 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When hair is frequently exposed to the tension and dehydration caused by heat styling, it can dry out, break and fade.\u003c\/p\u003e\n\u003cp\u003eSpeed Dry reduces this styling time with an alcohol-free formula containing proprietary polymers to wick away water droplets while locking in essential moisture into each hair fibre. A blend of Keratin Proteins, Panthenol and Silk Amino Acids help boost the hair’s elasticity, strength, and resilience.\u003c\/p\u003e\n\u003cp\u003eHighly recommended for colour-treated, dry or damaged hair, Speed Dry is free from silicones, parabens, sulphates, gluten and never tested on animals, so your clients know their hair is cared for.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Color Wow Speed Dry Blow Dry Spray 150ml","offer_id":55491695575331,"sku":null,"price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/speed.png?v=1676532444"},{"product_id":"color-wow-extra-mist-ical-shine-spray-162ml","title":"Color Wow Extra Mist-ical Shine Spray 162ml","description":"\u003cp\u003e\u003cspan\u003eA brilliant gloss spray with a weightless, thermal-protectant formula. 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This potent gloss spray features an infusion of Mullien, a flower known for converting UV rays into full spectrum light.\u003c\/p\u003e\n\u003cp\u003eThis organically-derived shine technology creates a brilliant, rich and healthy glow without distorting colour or weighing the hair down. This lightweight, non-greasy formula is excellent for boosting blonde pops, illuminating brunette tones and creating dreamy dimension with minimal effort. Thermal protecting and 100% vegan, Extra Mist-ical Shine Spray can be misted over the hair as a finisher or sealed in with hot tools for magnified shine.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Color Wow Extra Mist-ical Shine Spray 162ml","offer_id":55491695608099,"sku":null,"price":61.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/closeup_1_Product_5060150185083-Color-Wow_f555e18ee68cd28b0d01de4310d79c4973a1910f_1615813560.webp?v=1676532403"},{"product_id":"color-wow-pop-lock-high-gloss-serum-55ml","title":"Color Wow Pop \u0026 Lock High Gloss Serum 55ml","description":"\u003cdiv class=\"product-detail__content-description wysiwyg-area\"\u003eA heat and UV protectant serum that seals split ends and tames frizz. 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Colour-treated hair often has a raised cuticle layer that doesn't lay flat or reflect light, causing dullness and frizz. Pop \u0026amp; Lock infuses an oil and serum base to restore hydration, moisture and elasticity. Forming a crystal clear sheath around the hair, this ultra-light formula locks down the cuticle to eradicate frizz while shielding the hair from UV and heat damage.  Vegan and alcohol free, Pop \u0026amp; Lock can be layered on wet or dry hair without a greasy build-up, creating a sleek texture with blinding shine. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"Color Wow Pop \u0026 Lock High Gloss Serum 55ml","offer_id":55491695640867,"sku":null,"price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/poplock.png?v=1676532423"},{"product_id":"color-wow-dream-cocktail-kale-spray-repair-200ml","title":"Color Wow Dream Cocktail Kale Spray Repair 200ml","description":"\u003cp\u003eKale-infused Dream Cocktail, with sulfur rich sea kale, is a leave-in treatment that turns blow drying from a hair stressing session into a serious strengthening treatment.\u003c\/p\u003e\n\u003cp\u003eVital, natural nutrients (like sulfur-rich sea kale) are activated by heat to fortify and improve the overall quality of every strand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe problem:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDamaged hair that breaks easily is either naturally dehydrated or has become weak and fragile because of chemical processing. 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