{"title":"Eleven","description":null,"products":[{"product_id":"eleven-miracle-hair-treatment-oil-84g","title":"Eleven Miracle Hair Treatment Oil 84g","description":"\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eA lightweight elixir with Peptides, Marula Oil and Argan Oil, to help reduce frizz, prevent split ends, and add softness \u0026amp; shine. Use on wet or dry hair daily before or after styling, or as an overnight treatment. Perfect for all hair types to help nourish and shield hair from heat, including colour treated hair.\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eOn medium length hair, apply 2-4 drops (less or more depending on the length and thickness of your hair), to wet or dry hair from mid-lengths to ends.\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cstrong\u003eThe RESULTS based on scientific trials*\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"RichTextList-bulleted\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eProven to protect hair up to 230˚C\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eUp to 99% less heat damage vs unprotected hair.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e*Results are based on In Vitro lab testing comparing untreated hair samples vs hair samples treated with Miracle Hair Treatment Oil Elixir.\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Miracle Hair Treatment Oil 84g","offer_id":55491658678563,"sku":null,"price":44.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/Eleven_Australia_Miracle_Hair_Treatment_Oil_Elixir_100ml_01.webp?v=1787803708"},{"product_id":"eleven-miracle-hair-treatment-shampoo-300ml","title":"Eleven Miracle Hair Treatment Shampoo 300ml","description":"\u003cdiv class=\"ewa-rteLine\"\u003eMIRACLE HAIR TREATMENT SHAMPOO is an ultra-rich and lightweight shampoo that helps boost hydration, reduce frizz and prevent split ends. The hero ingredient is Hyaluronic Acid, which similarly to its effects on the skin acts as a humectant, locking in moisture - like a refreshing drink of water for dry or dehydrated hair. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eMIRACLE HAIR TREATMENT SHAMPOO is the perfect product for anyone wanting to supercharge their hair hydration, prevent split ends and add shine to the hair!\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003ch4 class=\"ewa-rteLine\"\u003eIdeal for:\u003c\/h4\u003e\n\u003cp\u003eImproves hydration, adds softness \u0026amp; shine, reduces frizz, heat protection up to 220, promotes hair strength and reduces split ends.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Miracle Hair Treatment Shampoo 300ml","offer_id":55491690496291,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/ELEVEN_Australia_Miracle_Hair_Shampoo_300ml_hero.webp?v=1789704078"},{"product_id":"eleven-miracle-conditioner-300ml","title":"Eleven Miracle Hair Treatment Conditioner 300ml","description":"\u003cdiv class=\"ewa-rteLine\"\u003eMIRACLE HAIR TREATMENT CONDITIONER is an ultra-rich and lightweight conditioner that helps boost hydration and reduces frizz, while also minimising the occurrence of split ends. Formulated with hero ingredient -  Hyaluronic Acid, which similarly to its effects on the skin acts as a humectant, locking in moisture - like a refreshing drink of water for dry or dehydrated hair. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4 class=\"ewa-rteLine\"\u003eIdeal for:\u003c\/h4\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eImproves hydration, adds softness \u0026amp; shine, reduces frizz, heat protection up to 230\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Miracle Hair Treatment Conditioner 300ml","offer_id":55491690529059,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/ELEVEN_Australia_Miracle_Hair_Conditioner_300ml_hero.webp?v=1789703825"},{"product_id":"eleven-blonde-conditioner-300ml","title":"Eleven Keep My Colour Blonde Conditioner 300ml","description":"\u003cp\u003eKEEP MY COLOUR BLONDE CONDITIONER is a toning conditioner for coloured and natural blondes.\u003c\/p\u003e\n\u003cp\u003eApply to freshly washed hair. Leave for 2-3 minutes, then rinse.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Keep My Colour Blonde Conditioner 300ml","offer_id":55491702620451,"sku":null,"price":33.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/ELEVENAustraliaKeepMyColourBlondeConditioner300ml.png?v=1675559822"},{"product_id":"eleven-dry-finish-wax-spray-170g-1","title":"Eleven Dry Finish Wax Spray 170g","description":"\u003cp\u003eDRY FINISH WAX SPRAY is a lightweight, finishing spray that can be used to create lived-in definition and shape while offering a low sheen and flexible hold.\u003c\/p\u003e\n\u003cp\u003eShake well, hold can 25cm away and spray onto dry hair, whenever definition is needed.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Dry Finish Wax Spray 170g","offer_id":55491702653219,"sku":null,"price":32.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/ELEVENAustraliaDryFinishWaxSpray201mlEU.png?v=1675559439"},{"product_id":"eleven-dry-finish-texture-spray-125g","title":"Eleven Dry Finish Texture Spray 125g","description":"\u003cp\u003eA lightweight spray that builds volume and second-day texture in seconds.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Dry Finish Texture Spray 125g","offer_id":55491713728803,"sku":null,"price":31.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/ELEVENAustraliaDryFinishTextureSpray178mlEU.png?v=1675559430"},{"product_id":"eleven-repair-my-hair-nourishing-shampoo-300ml-1","title":"Eleven Repair My Hair Nourishing Shampoo 300ml","description":"\u003cp\u003eA strengthening shampoo used to rebuild damaged hair and protect from heat styling.\u003c\/p\u003e\n\u003cp\u003eRepair My Hair Nourishing Shampoo:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProtects from heat damage up to 220°C\u003c\/li\u003e\n\u003cli\u003eClinically proven to increase volume by up to 32%*\u003c\/li\u003e\n\u003cli\u003eHelps repair and rebuild bond structure of the hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Repair My Hair Nourishing Shampoo 300ml","offer_id":55491713761571,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/ELEVENAustraliaRepairMyHairNourishingShampoo300ml.png?v=1675560037"},{"product_id":"eleven-repair-conditioner-300ml","title":"Eleven Repair My Hair  Conditioner 300ml","description":"\u003cp\u003eA strengthening conditioner used to rebuild damaged hair and protect from heat styling.\u003c\/p\u003e\n\u003cp\u003eRepair My Hair Nourishing Conditioner:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProtects from heat damage up to 220°C\u003c\/li\u003e\n\u003cli\u003eClinically proven to increase volume by up to 32%*\u003c\/li\u003e\n\u003cli\u003eHelps repair and rebuild bond structure of the hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Repair My Hair  Conditioner 300ml","offer_id":55491713859875,"sku":null,"price":33.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/ELEVENAustraliaRepairMyHairNourishingConditioner200ml.png?v=1675559990"},{"product_id":"eleven-miracle-spray-treatment-125ml","title":"Eleven Miracle Spray Hair Treatment 125ml","description":"\u003cdiv class=\"ewa-rteLine\"\u003eMIRACLE SPRAY HAIR TREATMENT is a leave in treatment that delivers 11 benefits your hair will LOVE.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e1. Add shine, smoothness and softness\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e2. Control frizz \u0026amp; flyaways\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e3. Moisturise\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e4. Strengthen fragile hair\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e5. Prevent split ends\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e6. Detangle \u0026amp; create manageability\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e7. Protect against heat styling\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e8. Enhance natural body\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e9. Repair dry damaged hair\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e10. Protect hair colour with UVA \u0026amp; UVB filters\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e11. Prevent sun damage\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eFeaturing a fresh new Melon Fragrance, Miracle Spray Hair Treatment is a must-have for all hair types.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Miracle Spray Hair Treatment 125ml","offer_id":55491714253091,"sku":null,"price":32.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/miracle-hair-treatment-spray.webp?v=1787804507"},{"product_id":"eleven-deep-clean-shampoo-300ml-1","title":"Eleven Deep Clean Clarifying Shampoo 300ml","description":"\u003cp\u003eA cleansing shampoo that removes excess oil from the hair and scalp. Packed with Orange Oil, this shampoo provides a rich clean while still leaving the hair feeling fresh, hydrated and healthy.\u003c\/p\u003e\n\u003cp\u003eHair type: For all hair types.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Deep Clean Clarifying Shampoo 300ml","offer_id":55491715137827,"sku":null,"price":32.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/ELEVENAustraliaDeepCleanClarifyingShampoo300ml.png?v=1675559364"},{"product_id":"eleven-miracle-hair-mask-200ml","title":"Eleven Miracle Hair Mask 200ml","description":"\u003cp\u003eRestore and treat lost moisture with this antioxidant rich formula, which will leave hair feeling strong and hydrated.\u003c\/p\u003e\n\u003cp\u003eDirections: Apply to washed, towel dried hair. Leave in for 5-15 minutes, then rinse.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Miracle Hair Mask 200ml","offer_id":55491715924259,"sku":null,"price":33.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/ELEVENAustraliaMiracleHairMask200ml.png?v=1675559950"},{"product_id":"keep-my-colour-blonde-treatment-200ml","title":"Eleven Keep My Colour Treatment 200ml","description":"\u003cp\u003eA treatment that hydrates the hair, adds shine and boosts blonde tones. To keep blonde hair looking and feeling healthy, we've added macadamia nut oil to condition hair.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Keep My Colour Treatment 200ml","offer_id":55491716055331,"sku":null,"price":33.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/Keep_My_Colour_Treatment_Blonde_200ml_Pouch.webp?v=1787804189"},{"product_id":"eleven-keep-my-blonde-shampoo-300ml","title":"Eleven Keep My Blonde Shampoo 300ml","description":"\u003cp\u003eA toning shampoo for coloured and natural blondes. Packed with hydrolysed soy and wheat protein to keep blonde hair healthy, Keep My Colour Blonde Shampoo is essential for any blonde.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Keep My Blonde Shampoo 300ml","offer_id":55491716612387,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/ELEVENAustraliaKeepMyColourBlondeShampoo300ml.png?v=1675559839"},{"product_id":"eleven-smooth-me-now-flyaway-hair-balm-30g","title":"Eleven Smooth Me Now Flyaway Hair Balm 30g","description":"\u003cp\u003eIntroducing our SMOOTH ME NOW FLYAWAY HAIR BALM! A quick and easy way to retouch and keep those pesky flyaways and frizz under control. Whether you're opting for a sleek style or simply need to tame your mane on the go, this little wonder stick is about to become your new best friend. It's lightweight, non-greasy formula won't have you feeling like you've applied a tub of wax to your hair. With a natural sheen, it's a residue free balm that will leave a clean and clear result even on dark hair.\u003c\/p\u003e\n\u003ch4\u003eIdeal for:\u003c\/h4\u003e\n\u003cp\u003eSmoothing flyaways, keeping edges \u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Eleven Smooth Me Now Flyaway Hair Balm 30g","offer_id":55491716710691,"sku":null,"price":28.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/SMOOTHMENOWFLYAWAYHAIRBALm.webp?v=1787800816"},{"product_id":"eleven-body-volume-powder-9g","title":"Eleven I Want Body Volume Powder 9g","description":"\u003cdiv class=\"product__description rte\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eA lightweight, multi-purpose styling product. Lightweight and finely textured, apply to roots to build volume or mid-lengths to ends for a gritty textured look.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"Eleven I Want Body Volume Powder 9g","offer_id":55491718218019,"sku":null,"price":30.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/ELEVENAustraliaIWantBodyVolumePowder9g.png?v=1675559750"},{"product_id":"eleven-detangle-leave-in-spray-250ml","title":"Eleven Detangle My Hair Leave-in Spray 250ml","description":"\u003cp\u003e\u003cspan\u003eDo you struggle with tangles and dehydrated ends? Our DETANGLE MY HAIR LEAVE-IN SPRAY is the solution you've been looking for. 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It contains multiple hair conditioning agents and proteins that will treat and repair dry, damaged hair.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch4 class=\"ewa-rteLine\"\u003e\u003cspan\u003eIdeal for:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eDry hair, damaged hair.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"Eleven 3 Minute Repair Treatment 200ml","offer_id":55491719758115,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/3_Minute_Repair_Rinse_Out_Treatment_200ml_Pouch.webp?v=1787801692"},{"product_id":"eleven-sea-salt-spray-200ml","title":"Eleven Sea Salt Texture Spray 200ml","description":"\u003cp\u003eSEA SALT TEXTURE SPRAY is an effortless styling product. 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