{"title":"L'Oréal Professionnel","description":null,"products":[{"product_id":"absolute-repair-molecular-trio","title":"Absolute Repair Molecular Trio","description":null,"brand":"platinumthestore","offers":[{"title":"Absolute Repair Molecular Trio","offer_id":55491657597219,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}]},{"product_id":"keratin-alpha-sleek-serum-50ml","title":"L'Oréal Keratin Alpha Sleek Serum 50ml","description":"\u003cp\u003e\u003cspan\u003eKeratin Alpha Sleek Mirror Sleek Serum by L'Oréal Professionnel, formulated with Keratin Sealer 5%. The Mirror Sleek serum seals the hair’s keratin structure to control unwanted volume and deliver instant shine that lasts up to 5 days. When used with the full routine, it will reprogram hair for up to 2 weeks of frizz control. The serum helps to fight against up to 80% humidity³ with heat protection up to 230°C controlling unwanted volume for daily styling in half the time⁵. Heat-activated. Dry with hair dryer. Use straightening iron for longer lasting results. This serum is artificial colorant free, and alcohol free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis product does not contain Keratin.\u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Keratin Alpha Sleek Serum 50ml","offer_id":55491657662755,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/3474637335601_EN_1.jpg?v=1790655826"},{"product_id":"keratin-alpha-sleek-smooth-transformer-200ml","title":"L'Oréal Keratin Alpha Sleek Smooth Transformer 200ml","description":"\u003cp\u003e\u003cspan\u003eKeratin Alpha Sleek Smooth Transformer Professional Smoothing Treatment by L'Oréal Professionnel, formulated with Keratin Sleeker and Amino-acid chains. Transform hair for 2 weeks of smooth, frizz \u0026amp; volume control. Suitable for all hair types. This professional smoothing treatment transforms hair for 5 times smoother results with 2 times less frizz, and volume control +77% more instant shine. Daily styling in half the time. Preserved hair integrity.\u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Keratin Alpha Sleek Smooth Transformer 200ml","offer_id":55491657695523,"sku":null,"price":77.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/alphatrans.jpg?v=1790653467"},{"product_id":"keratin-alpha-sleek-mask-250ml","title":"L'Oréal Keratin Alpha Sleek Mask 250ml","description":"\u003cp\u003e\u003cspan\u003eKeratin Alpha Sleek Professional hair mask by L'Oréal Professionnel, formulated with Keratin Sleeker and Amino-acid chains. The professional mask has a rich, sensorial texture that deeply nourishes while reshaping and smoothing hair keratin. It softens and hydrates hair, bringing an instant shine, frizz \u0026amp; volume control. Use full routine to lock in 2 weeks of smooth, frizz \u0026amp; volume controlled hair. Suitable for all hair types. This mask is artificial colorant free, and alcohol free. \u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Keratin Alpha Sleek Mask 250ml","offer_id":55491657728291,"sku":null,"price":77.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/3474637335687_EN_1.jpg?v=1790653981"},{"product_id":"keratin-alpha-sleek-shampoo-300ml","title":"L'Oréal Keratin Alpha Sleek Shampoo 300ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Keratin Alpha Sleek professional sulfate free shampoo, gently cleanses, softens and hydrates hair, while reshaping hair keratin to smooth the fiber, long-lasting smoothness, frizz \u0026amp; volume control, instant softness, hydration and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Keratin Alpha Sleek Shampoo 300ml","offer_id":55491657761059,"sku":null,"price":66.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/alphashamp.jpg?v=1790650342"},{"product_id":"metal-detox-75ml-trio-sample","title":"Metal Detox 75ml Trio Sample","description":null,"brand":"platinumthestore","offers":[{"title":"Metal Detox 75ml Trio Sample","offer_id":55491658580259,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/9315341100595_EN_1.jpg?v=1790309086"},{"product_id":"loreal-vitamino-color-shampoo-refill-500ml","title":"L'Oréal Vitamino Color Shampoo Refill 500ml","description":"\u003cp\u003eL'Oréal Professionnel's Serie Expert Vitamino Color shampoo is a colour safe shampoo that cleanses gently, allowing colour to last up to 8 weeks*. Coloured hair is 6* times shinier and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for the perfect salon coloured hair. Recommended for use together with\u003cspan\u003e \u003c\/span\u003eVitamino Colour Conditioner\u003cspan\u003e \u003c\/span\u003eor\u003cspan\u003e \u003c\/span\u003eMasque. \u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBENEFITS\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleans - This colour safe clarifying shampoo cleanses without stripping colour, allowing it to last up to 8 weeks\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEnhances shine- \u003c\/span\u003eHair is more radiant and 6 times shinier following use\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eContians Panthenol - \u003c\/span\u003ePanthenol helps hair retain moisture and strengthens follicles, making the perfect addition to shampoo for colour treated hair which can often be damaged and dry following a lifting or colouring service\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eContains Resveratrol -\u003c\/span\u003eResveratrol is an anti-oxidant that allows this colour protecting shampoo to ward against UV which can cause colour fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Instrumental test after application of shampoo \u0026amp; conditioner\u003c\/em\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color Shampoo Refill 500ml","offer_id":55491664085283,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/vitaminorefillpouch.jpg?v=1787635579"},{"product_id":"loreal-absolut-repair-shampoo-refill-500ml","title":"L'Oréal Absolut Repair Shampoo Refill Pouch 500ml","description":"\u003cp\u003e\u003cspan\u003ePart of the \u003c\/span\u003eAbsolut Repair Hair Care Collection\u003cspan\u003e, L'Oréal Professionnel Absolut Repair Shampoo provides our ultimate professional hair strengthening shampoo experience for damaged and over processed hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Absolut Repair strengthening shampoo restores and strengthens the hair fibre thanks to the powerful superfood ingredients Quinoa and Protein. 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For optimal results, follow with the \u003c\/span\u003eAbsolut Repair Hair Mask\u003cspan\u003e and the \u003c\/span\u003eAbsolut Repair Oil\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003eShinier and softer hair\u003c\/li\u003e\n\u003cli\u003eLightweight touch\u003c\/li\u003e\n\u003cli\u003eResurfaced and less damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Absolut Repair Shampoo Refill Pouch 500ml","offer_id":55491664118051,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/absolutrepairrefillpouch.jpg?v=1787639408"},{"product_id":"loreal-vitamino-color-spectrum-glass-shine","title":"L'Oréal Vitamino Color Spectrum Glass Shine 50ml","description":"\u003cp\u003e\u003cspan\u003eA patented leave in serum for colored hair that delivers instant glass shine \u0026amp; lasting results up to 10 washes. Anti-frizz up to 72H, Anti-humidity, Anti-fading. Lock in your day 1 color vibrancy up to 100 days.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBENEFITS\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eOnce activated by heat, the serum delivers:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstant glass shine \u0026amp; lasting results up to 10 washes.\u003c\/li\u003e\n\u003cli\u003eColored hair protection against UV damages.\u003c\/li\u003e\n\u003cli\u003eAnti-frizz effect up to 72H.\u003c\/li\u003e\n\u003cli\u003eAnti-humidity (up to 80% humidity in the air).\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230°C.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHair is instantly more hydrated, smoothed and softer that resists up to 10 shampoos\u003cspan\u003e \u003c\/span\u003e.\u003cbr\u003eNow, lock in your day 1 color vibrancy for up to 100 days.\u003cbr\u003e\u003cbr\u003eThe result on all 5 color dimensions:\u003cbr\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eShine: ultra-high glass shine.\u003c\/li\u003e\n\u003cli\u003eSaturation: rich vibrant color.\u003c\/li\u003e\n\u003cli\u003eContrast: optimal depth between multiple shades.\u003c\/li\u003e\n\u003cli\u003eTone: unwanted reflects are neutralized.\u003c\/li\u003e\n\u003cli\u003eBrightness: level of lightness or darkness are well preserved.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003e\u003csup\u003e*\u003c\/sup\u003eInstrumental tests with the full Vitamino Color Spectrum\u003cbr\u003e\u003csup\u003e*\u003c\/sup\u003eInstrumental test with full Vitamino Color Spectrum system after 4 weeks\u003c\/em\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color Spectrum Glass Shine 50ml","offer_id":55491664150819,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/vitaminospectrumserum.webp?v=1750733880"},{"product_id":"loreal-metal-detox-pre-shampoo-250ml","title":"L'Oréal Metal Detox Pre Shampoo 250ml","description":"\u003cp\u003e\u003cspan\u003eDeep penetration with long-lasting efficacy. Up to 96% less breakage⁴ \u0026amp; anti-porosity¹. Hair is intensely moisturised: Up to 72h nourishment, smoothness and softness⁵. Instantly plumped, hair is full-bodied \u0026amp; feels healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstant \u0026amp; efficient detangling on all hair types. Prepares hair for cleansing \u0026amp; eases shampoo usage.\u003cbr\u003e\u003cbr\u003eLightweight, concentrated gel texture that instantly \u0026amp; deeply penetrates the fibre. Instant action, no pausing time needed. An addictive fragrance with a unique tech signature, thanks to a memorable citrus top associated with distinctive musky woods.\u003cbr\u003e\u003cbr\u003eFor optimal results, use on wet hair before layering with Metal Detox shampoo, then rinse and follow with the mask and oil. When layering your shampoo directly on top, you’re eliminating 1 rinsing step compared to a classic rinse-off pre-shampoo, limiting water consumption.\u003cbr\u003e\u003cbr\u003eFor all hair textures, colour-treated, damaged, sensitized, bleached \u0026amp; natural hair.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Metal Detox Pre Shampoo 250ml","offer_id":55491664412963,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/metalprshampoo.png?v=1773718954"},{"product_id":"loreal-vitamino-color-spectrum-purple-shampoo-300ml","title":"L'Oréal Vitamino Color Spectrum Purple Shampoo 300ml","description":"\u003cp\u003e\u003cspan\u003eA professional neutralizing purple shampoo for blonde hair that neutralizes undesired yellow undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBENEFITS\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eShine: Ultra high glass shine\u003c\/li\u003e\n\u003cli\u003eSaturation: Rich, vibrant color\u003c\/li\u003e\n\u003cli\u003eContrast: Optimal depth between multiple shades\u003c\/li\u003e\n\u003cli\u003eTone: Neutralize unwanted reflects\u003c\/li\u003e\n\u003cli\u003eBrightness: Level of lightness or darkness are well preserved.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Instrumental test with full Vitamino Color Spectrum system\u003c\/em\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color Spectrum Purple Shampoo 300ml","offer_id":55491664478499,"sku":null,"price":61.5,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/vitamino_purple.webp?v=1787634800"},{"product_id":"loreal-scalp-advanced-anti-oiliness-mask","title":"L'Oréal \r\n\r\n Scalp Advanced Anti-Oiliness Mask 250ml","description":"\u003cp\u003e\u003cspan\u003eThis versatile multi-usage clay deeply unclogs residue, sweat and oil when used as a shampoo and deeply purifies residue, sweat and oil when used as a mask. Hair feels lightweight and volumised.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow To\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eAs a shampoo, apply evenly on the wet scalp, and hair. Gently lather with the softest part of the tip of your fingers and without over-massaging (to not excessively activate the sebum glands). As a clay mask, apply and leave on for 3-5 min. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal \r\n\r\n Scalp Advanced Anti-Oiliness Mask 250ml","offer_id":55491664544035,"sku":null,"price":61.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/scalpantioiliness.jpg?v=1787798274"},{"product_id":"loreal-vitamino-color-spectrum-mask-250ml","title":"L'Oréal Vitamino Color Spectrum Mask 250ml","description":"\u003cp\u003e\u003cspan\u003eA moisturizing mask for colored hair that moisturizes hair fiber \u0026amp; locks in your day 1 color vibrancy up to 100 days. System helps to lock in your day 1 color vibrancy up to 100 days. The result on all 5 color dimensions: ultra high glass shine, rich and vibrant colors. Hair is stronger \u0026amp; smoother.\u003cbr\u003e\u003cbr\u003ePro tip: for more demanding hair, add the mask in the weekly routine for an extra dose of smoothness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBENEFITS\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eShine: Ultra high glass shine.\u003c\/li\u003e\n\u003cli\u003eSaturation: Rich, vibrant color.\u003c\/li\u003e\n\u003cli\u003eContrast: Optimal depth between multiple shades.\u003c\/li\u003e\n\u003cli\u003eTone: Neutralize unwanted reflects.\u003c\/li\u003e\n\u003cli\u003eBrightness: Level of lightness or darkness are well preserved.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHair is moisturized, stronger \u0026amp; smoother.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color Spectrum Mask 250ml","offer_id":55491664576803,"sku":null,"price":72.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/vitaminospectrummask.webp?v=1750733547"},{"product_id":"loreal-vitamino-color-spectrum-conditioner-200ml","title":"L'Oréal Vitamino Color Spectrum Conditioner 200ml","description":"\u003cp\u003e\u003cspan\u003eSystem helps to lock in your day 1 color vibrancy up to 100 days\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003cspan\u003eThe result on all 5 color dimensions\u003c\/span\u003e\u003cspan\u003e: ultra high glass shine, rich and vibrant colors.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHair is stronger, smoother and more disciplined.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBENEFITS\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eShine: Ultra high glass shine\u003c\/li\u003e\n\u003cli\u003eSaturation: Rich, vibrant color\u003c\/li\u003e\n\u003cli\u003eContrast: Optimal depth between multiple shades\u003c\/li\u003e\n\u003cli\u003eTone: Neutralize unwanted reflects\u003c\/li\u003e\n\u003cli\u003eBrightness: Level of lightness or darkness are well preserved.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStrengthens hair from within for stronger, smoother and more disciplined hair. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Instrumental test with full Vitamino Color Spectrum system\u003c\/em\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color Spectrum Conditioner 200ml","offer_id":55491664642339,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/vitaminospectrumconditioner.webp?v=1750732373"},{"product_id":"loreal-vitamino-color-spectrum-shampoo-300ml","title":"L'Oréal Vitamino Color Spectrum Shampoo 300ml","description":"\u003cp\u003e\u003cspan\u003eA caring shampoo for coloured hair that cleanses hair. System helps to lock in your day  color vibrancy up to 100 days. The result on all 5 color dimensions: ultra high glass shine, rich and vibrant colors.\u003cbr\u003e\u003cbr\u003eHair is cleansed, instantly nourished \u0026amp; stronger.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBENEFITS\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eShine: Ultra high glass shine\u003c\/li\u003e\n\u003cli\u003eSaturation: Rich, vibrant color\u003c\/li\u003e\n\u003cli\u003eContrast: Optimal depth between multiple shades\u003c\/li\u003e\n\u003cli\u003eTone: Neutralize unwanted reflects\u003c\/li\u003e\n\u003cli\u003eBrightness: Level of lightness or darkness are well preserved.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHair is cleansed, instantly nourished \u0026amp; stronger.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Instrumental test with full Vitamino Color Spectrum system\u003c\/em\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color Spectrum Shampoo 300ml","offer_id":55491664675107,"sku":null,"price":61.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/vitaminospectrumshampoo.webp?v=1750732156"},{"product_id":"loreal-vitamino-color-shampoo-500ml","title":"L'Oréal Vitamino Color Shampoo 500ml","description":"\u003cp\u003eL'Oréal Professionnel's Serie Expert Vitamino Color shampoo is a colour safe shampoo that cleanses gently, allowing colour to last up to 8 weeks*. Coloured hair is 6* times shinier and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for the perfect salon coloured hair. Recommended for use together with\u003cspan\u003e \u003c\/span\u003eVitamino Colour Conditioner\u003cspan\u003e \u003c\/span\u003eor\u003cspan\u003e \u003c\/span\u003eMasque. \u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBENEFITS\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleans - This colour safe clarifying shampoo cleanses without stripping colour, allowing it to last up to 8 weeks\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEnhances shine- \u003c\/span\u003eHair is more radiant and 6 times shinier following use\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eContians Panthenol - \u003c\/span\u003ePanthenol helps hair retain moisture and strengthens follicles, making the perfect addition to shampoo for colour treated hair which can often be damaged and dry following a lifting or colouring service\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eContains Resveratrol -\u003c\/span\u003eResveratrol is an anti-oxidant that allows this colour protecting shampoo to ward against UV which can cause colour fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Instrumental test after application of shampoo \u0026amp; conditioner\u003c\/em\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color Shampoo 500ml","offer_id":55491683221795,"sku":null,"price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/vitamino500.jpg?v=1787649941"},{"product_id":"loreal-absolut-repair-shampoo-500ml","title":"L'Oréal Absolut Repair Shampoo 500ml","description":"\u003cp\u003e\u003cspan\u003eWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBut most peptides are too big to be reinjected into the fiber, making damage almost irreversible.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFor the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOnce inside, they reform \u0026amp; rebuild the molecular structure of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003e+86% smoothness\u003c\/li\u003e\n\u003cli\u003eSulfate free formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Absolut Repair Shampoo 500ml","offer_id":55491683287331,"sku":null,"price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/repairmolecularshampoo500.png?v=1787639165"},{"product_id":"loreal-absolut-repair-molecular-mask-250ml","title":"L'Oréal Absolut Repair Molecular Mask 250ml","description":"\u003cp\u003e\u003cspan\u003eL'Oreal Professionnel's Absolut Repair Molecular Mask is formulated with Peptides bonder + 5 Amino acids to replump and strengthen hair molecular layers. The formula instantly penetrates with no weigh down, with 85% smoothness, with extra detangling and suppleness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes elastic, with no movement. But most peptides are too big to be reinjected into the fibre, making damage almost irreversible. Scientific discovery – Absolut Repair Molecular. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e^ ^Instrumental test, after application of Mask.\u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Absolut Repair Molecular Mask 250ml","offer_id":55491684466979,"sku":null,"price":72.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/repairmolecularmask.jpg?v=1787639089"},{"product_id":"loreal-metal-detox-masque-250ml","title":"L'Oréal Metal Detox Masque 250ml","description":"\u003cp\u003e\u003cspan\u003eWhen washing hair with water, a build-up of metal particles occurs inside the hair fibre which negatively impacts colour results and enhances the risk of hair breakage. \u003c\/span\u003e\u003cspan\u003eL’Oréal Professionnel\u003c\/span\u003e\u003cspan\u003e introduces a ground-breaking solution to this problem with the \u003c\/span\u003e\u003cspan\u003eMetal Detox Hair Protocol\u003c\/span\u003e\u003cspan\u003e, a member of the \u003c\/span\u003e\u003cspan\u003eSerie Expert \u003c\/span\u003e\u003cspan\u003ecollection of targeted hair care products developed to meet specific hair concerns. Using Metal Detox as part of your hair regime will improve colour vitality while reducing hair breakage. Hair is less porous, intensely nourished, stronger, and left with incredible shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eL’Oréal Professionnel Metal Detox Mask is the last step of the Metal Detox hair protocol in-salon and at-home. This rich and creamy hair mask for coloured hair prevents new metal particles from coming back into the hair to prevent further breakage and loss of colour.\u003cbr\u003e \u003c\/p\u003e\n\u003cp\u003eThis detoxifying hair mask can be used at-home after applying the Metal Detox Cleansing Cream Shampoo and Anti Deposit Protector Care Conditioner. When used in combination, the Metal Detox shampoo will detoxify hair from metals, while the Metal Detox Conditioner and Hair Mask will prevent new metal particles from returning. The result? Incredibly soft and shiny hair.\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cp\u003e• 87% less breakage risk\u003cbr\u003e• 100% reliable colour result\u003cbr\u003e• Healthy looking, shiny hair\u003c\/p\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Metal Detox Masque 250ml","offer_id":55491687743779,"sku":null,"price":72.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/MetalDetoxMask2_png.png?v=1710229247"},{"product_id":"loreal-metal-detox-oil-50ml","title":"L'Oréal Metal Detox Oil 50ml","description":"\u003cp\u003eDuring a shower, metal particles are deposited in the hair fibre through water, leading to breakage and unreliable colour results during colouring, balayage and lightening services.\u003cspan\u003e \u003c\/span\u003eMetal Detox\u003cspan\u003e \u003c\/span\u003eis an innovative range specially created to combat this concern. The Metal Detox Oil L’Oréal Professionnel has created is part of this multi-step detoxification process, making hair instantly smoother, softer \u0026amp; more nourished.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePATENTED INNOVATION:\u003c\/strong\u003e\u003cbr\u003eEnriched with Glicoamine, this concentrated hair oil for coloured hair protects from the deposit of metal particles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUNIQUE EXPERIENCE \u0026amp; PROFESSIONAL FORMULA:\u003c\/strong\u003e\u003cbr\u003eIts rich texture is instantly absorbed by the hair fibre without weighing it down.\u003cbr\u003eHair is 10% more plumped.\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cp\u003e\u003cspan\u003e• Protects the hair fibre from metal particle deposits\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hair is smoother, softer \u0026amp; more nourished\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hair is stronger\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hair colour is preserved\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 97% less breakage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Heat protection up to 230C\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 3x more frizz control\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 2x more nourished hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Metal Detox Oil 50ml","offer_id":55491687776547,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/MetalDetoxOil1_jpg.jpg?v=1710229589"},{"product_id":"loreal-metal-detox-leave-in-cream-100ml","title":"L'Oréal Metal Detox Leave-In Cream 100ml","description":"\u003cp\u003e\u003cspan\u003eWash after wash, metal particles, present in water, such as copper, can penetrate your hair fibers.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt creates a risk of breakage \u0026amp; color shift.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eConcentrated with 1% glicoamine, this high protection leave-in cream removes metal\u003c\/span\u003e\u003cspan\u003e in hair and protects it from new particles deposit, to stop breakage \u0026amp; color shift. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIntensely moisturized \u0026amp; strengthened, hair is protected against UV impact, oxidation, brushing \u0026amp; heat up to 230°C\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHair is stronger \u0026amp; shinier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHigh protection: \u003c\/strong\u003eFormulated with UV filters. Protects hair against UV-induced damage and oxidation, brushing \u0026amp; heat up to 230°C\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eIntense moisture \u0026amp; anti-frizz:\u003c\/strong\u003e\u003cbr\u003e72h hydration \u0026amp; frizz control\u003csup\u003e2\u003c\/sup\u003e, even at high humidity levels. 3x more definition. Intensely moisturized and strengthened, hair is instantly more manageable, easier to style and healthier looking. Hair is softer \u0026amp; smoother. \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eVibrant color:\u003c\/strong\u003e\u003cbr\u003eHair is shinier \u0026amp; color lasts longer. 97% of color brightness preserved after 8 weeks.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eRecommended for all hair types:\u003c\/strong\u003e\u003cbr\u003eFor all hair textures, color-treated, damaged, lightened \u0026amp; natural hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Metal Detox Leave-In Cream 100ml","offer_id":55491687973155,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/metal_detox_leave_in.webp?v=1787648920"},{"product_id":"loreal-metal-detox-shampoo-300ml","title":"L'Oréal Metal Detox Shampoo 300ml","description":"\u003cp\u003e\u003cspan\u003eMetal particles accumulate inside the hair fibre from exposure to water during regular washing. This negatively impacts colour results and enhances the risk of hair breakage during colouring services.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eSerie Expert\u003c\/span\u003e\u003cspan\u003e Metal Detox Shampoo is a concentrated cleansing shampoo for colour treated hair. It works to detoxify hair from metals from the hair before applying colour such as balayage or lightening services, and protects against further deposits.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMetal Detox’s patented technology contains no sulphates and is enriched with Glicoamine - a molecule small enough to penetrate and neutralise metal found inside the hair fibre. The results of using this cleansing shampoo is hair with enhanced shine and health.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cp\u003e• 87% less breakage risk\u003cbr\u003e• 100% reliable colour result\u003cbr\u003e• Healthy looking, shiny hair\u003c\/p\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Metal Detox Shampoo 300ml","offer_id":55491688005923,"sku":null,"price":61.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/metaldetox.webp?v=1709627794"},{"product_id":"loreal-absolut-repair-molecular-leave-in-mask-100ml","title":"L'Oréal Absolut Repair Molecular Leave-In Mask 100ml","description":"\u003cp\u003eDeep molecular repairing hair rinse-off serum for damaged hair.\u003cspan\u003eGoes beyond regular repair masks. Rebuilds hair molecular structure \u0026amp; restores strength. Deep penetration, instant transformation.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[SCIENTIFIC DISCOVERY - MOLECULAR REPAIR] \u003c\/strong\u003eWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes elastic, with no movement. But most peptides are too big to be reinjected into the fibre, making damage almost irreversible. Scientific discovery – Absolut Repair Molecular. Up to 97% more hair strength*. For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fibre**. Once inside, they reform \u0026amp; rebuild the molecular structure of the hair***.\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003e+97% strength\u003c\/li\u003e\n\u003cli\u003eHeat Protection up to 230 degrees\u003c\/li\u003e\n\u003cli\u003eFast absorbing formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Absolut Repair Molecular Leave-In Mask 100ml","offer_id":55491688890659,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/absolut_molecular_leave_in.jpg?v=1787638430"},{"product_id":"loreal-absolut-repair-molecular-rinse-off-serum-250ml","title":"L'Oréal Absolut Repair Molecular Rinse-Off Serum 250ml","description":"\u003cp\u003eDeep molecular repairing hair rinse-off serum for damaged hair.\u003cspan\u003eGoes beyond regular repair masks. Rebuilds hair molecular structure \u0026amp; restores strength. Deep penetration, instant transformation.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[SCIENTIFIC DISCOVERY - MOLECULAR REPAIR] \u003c\/strong\u003eWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes elastic, with no movement. But most peptides are too big to be reinjected into the fibre, making damage almost irreversible. Scientific discovery – Absolut Repair Molecular. Up to 97% more hair strength*. For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fibre**. Once inside, they reform \u0026amp; rebuild the molecular structure of the hair***.\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003eRebuilds hairs moleclar structure\u003c\/li\u003e\n\u003cli\u003eX3 more strength\u003c\/li\u003e\n\u003cli\u003eDeep penetration and instant transformation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Absolut Repair Molecular Rinse-Off Serum 250ml","offer_id":55491688923427,"sku":null,"price":72.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/loreal_professionnel_absolut_repair_molecular_rinse-off_serum_250ml-1.jpg?v=1710231508"},{"product_id":"loreal-absolut-repair-molecular-shampoo-300ml","title":"L'Oréal Absolut Repair Molecular Shampoo  300ml","description":"\u003cp\u003e\u003cspan\u003eWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBut most peptides are too big to be reinjected into the fiber, making damage almost irreversible.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFor the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOnce inside, they reform \u0026amp; rebuild the molecular structure of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003e+86% smoothness\u003c\/li\u003e\n\u003cli\u003eSulfate free formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Absolut Repair Molecular Shampoo  300ml","offer_id":55491689251107,"sku":null,"price":61.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/AbsolutRepairMolecularShampoo300ml_1.webp?v=1787638135"},{"product_id":"loreal-serioxyl-density-shampoo-300ml","title":"L'Oréal Serioxyl Density Shampoo 300ml","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\" id=\"product-tab-content-description\" role=\"region\"\u003e\n\u003cdiv class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003eL'Oréal Professionnel Serioxly Advanced Denser Hair Shampoo 300ml is a lightweight gel that gently purifies and helps to give the feeling of renewed density, leaving hair densified and radiant. This shampoo is enriched with Magnesium salt, which helps to purify the scalp and promote healthy hair growth. Its lightweight formula gently cleanses the hair, leaving it feeling refreshed and revitalized. With regular use, this shampoo can help to improve the density of your hair, making it look fuller and more voluminous.\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3 class=\"accordion-hd\"\u003eHAIR TYPE\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003eThinning hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"accordion-hd\"\u003e\n\u003cspan class=\"icon i-magic\"\u003e\u003c\/span\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003eRenewed density\u003c\/li\u003e\n\u003cli\u003eRadiant hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Serioxyl Density Shampoo 300ml","offer_id":55491689808163,"sku":null,"price":53.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/serioxyl-shampoo.webp?v=1711612338"},{"product_id":"loreal-vitamino-color-10-1-milk-190ml","title":"L'Oréal Vitamino Color 10-1 Milk 190ml","description":"\u003cp\u003eL'Oréal Professionnel's Vitamino Color spray, enriched with resveratrol, is designed to treat all colour-treated hair types and needs. Just one spray gives you ten instant benefits to perfect your colour result.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003ch5\u003e1 - Protection against heat up to 230°C*\u003c\/h5\u003e\n\u003ch5\u003e2 - Shine\u003c\/h5\u003e\n\u003ch5\u003e3 - Softness\u003c\/h5\u003e\n\u003ch5\u003e4 - Smoothness of hair fibre\u003c\/h5\u003e\n\u003ch5\u003e5 - Detangling\u003c\/h5\u003e\n\u003ch5\u003e6 - Facilitates blow-dry\u003c\/h5\u003e\n\u003ch5\u003e7 - Hydration\u003c\/h5\u003e\n\u003ch5\u003e8 - Anti-breakage\u003c\/h5\u003e\n\u003ch5\u003e9 - Anti-split ends\u003c\/h5\u003e\n\u003ch5\u003e10 - Anti-frizz\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis multi-purpose spray can be used before cutting, before blow-drying on towel-dried and damp hair or for touching up dry hair for our ultimate colour protection.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eRESULTS\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProtection against heat up to 230°C\/450°F degrees\u003c\/li\u003e\n\u003cli\u003eShine\u003c\/li\u003e\n\u003cli\u003eSoftness\u003c\/li\u003e\n\u003cli\u003eSmoothness of hair fiber\u003c\/li\u003e\n\u003cli\u003eDetangling\u003c\/li\u003e\n\u003cli\u003eFacilitates blow-dry\u003c\/li\u003e\n\u003cli\u003eHydration\u003c\/li\u003e\n\u003cli\u003eAnti-breakage\u003c\/li\u003e\n\u003cli\u003eAnti-split ends\u003c\/li\u003e\n\u003cli\u003eAnti-frizz\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color 10-1 Milk 190ml","offer_id":55491690397987,"sku":null,"price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/10in1.png?v=1710395965"},{"product_id":"loreal-absolut-repair-resurfacing-mask-250ml","title":"L'Oréal Absolut Repair Resurfacing Mask 250mL","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Absolut Repair Resurfacing Mask provides our ultimate professional deep repair experience for damaged and dry hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe fibre is strengthened and restored thanks to the powerful superfood ingredients quinoa and protein. This luxurious mask has a silky texture, which envelopes damaged hair with care, without leaving any residue. To minimise damage and optimise repair, use the complete Absolut Repair routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShinier and softer hair\u003c\/li\u003e\n\u003cli\u003eLightweight touch\u003c\/li\u003e\n\u003cli\u003eResurfaced and less damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Absolut Repair Resurfacing Mask 250mL","offer_id":55491694526755,"sku":null,"price":55.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/absolutrepairmasque.png?v=1683178656"},{"product_id":"loreal-absolut-repair-conditioner-200ml","title":"L'Oréal Absolut Repair Conditioner 200ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel's Absolut Repair hair repair conditioner provides our ultimate \u003c\/span\u003eprofessional hair care\u003cspan\u003e experience for \u003c\/span\u003edamaged and dry hair\u003cspan\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe repair conditioner visibly resurfaces damaged hair with a very light and soft touch, treats and detangles without weighing the hair down. The strengthening conditioner helps the hair become more manageable and shinier when used in a complete Absolut Repair Hair Care routine. Thanks to the powerful superfood ingredients quinoa and protein, the Absolut Repair conditioner hair fibre is strengthened and restored. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eThis professional strengthening conditioner formula is used and approved by hairdressers in L’Oréal Professional salons all around the world. To optimise this hair strengthening conditioner's performance, apply the three step Absolut Repair hair care routine including the cleansing and nourishing \u003c\/span\u003eAbsolut Repair Shampoo\u003cspan\u003e, the repairing Absolut Repair conditioner and the \u003c\/span\u003eAbsolut Repair Oil\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003eShinier and softer hair\u003c\/li\u003e\n\u003cli\u003eLightweight touch\u003c\/li\u003e\n\u003cli\u003eResurfaced and less damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Absolut Repair Conditioner 200ml","offer_id":55491694592291,"sku":null,"price":46.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/loreal_absolut_repair_conditioner.png?v=1787636731"},{"product_id":"loreal-absolut-repair-shampoo-300ml","title":"L'Oréal Absolut Repair Shampoo 300ml","description":"\u003cp\u003e\u003cspan\u003ePart of the \u003c\/span\u003eAbsolut Repair Hair Care Collection\u003cspan\u003e, L'Oréal Professionnel Absolut Repair Shampoo provides our ultimate professional hair strengthening shampoo experience for damaged and over processed hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Absolut Repair strengthening shampoo restores and strengthens the hair fibre thanks to the powerful superfood ingredients Quinoa and Protein. This professional repair shampoo formula is used and approved by hairdressers and part of their in-salon treatment in L’Oréal Professional salons (link to the find a salon URL when working) all around the world.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTo minimise damage and optimise repair, apply the Absolut Repair hair care routine. Wash hair with the Absolut Repair Shampoo to strengthen hair and the \u003c\/span\u003eAbsolut Repair Conditioner\u003cspan\u003e. For optimal results, follow with the \u003c\/span\u003eAbsolut Repair Hair Mask\u003cspan\u003e and the \u003c\/span\u003eAbsolut Repair Oil\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003eShinier and softer hair\u003c\/li\u003e\n\u003cli\u003eLightweight touch\u003c\/li\u003e\n\u003cli\u003eResurfaced and less damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Absolut Repair Shampoo 300ml","offer_id":55491694625059,"sku":null,"price":42.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/loreal_absolut_repair_shampoo.png?v=1787635727"},{"product_id":"loreal-blondifier-mask-250ml","title":"L'Oréal Blondifier Mask 250ml","description":"\u003cp\u003e\u003cspan\u003eEnriched with Açai berry extract containing polyphenols. The treatment replenishes, smoothes and nourishes the hair fiber, enhancing the multidimensional shine and radiance of the blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003eReplenish\u003c\/li\u003e\n\u003cli\u003eSmoothe\u003c\/li\u003e\n\u003cli\u003eNourish\u003c\/li\u003e\n\u003cli\u003eEnhance the multimentional shine of the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Blondifier Mask 250ml","offer_id":55491694690595,"sku":null,"price":55.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/blondifiermasque.png?v=1683178902"},{"product_id":"loreal-blondifier-conditioner-200ml","title":"L'Oréal Blondifier Conditioner 200ml","description":"\u003cp\u003eTreat your blonde hair with the L'Oréal Professionnel Blondifier resurfacing and illuminating conditioner.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"left-container\"\u003e\n\u003cdiv class=\"LP_accordion_container\"\u003e\n\u003cdiv class=\"LP_accordion_body1\"\u003e\n\u003cp\u003eWith a professional enriched with Açai berry extract containing polyphenols, this lightweight conditioner helps enhance the multidimensional radiance of blonde hair. Hair is instantly shiny, soft and easy to detangle from lengths to ends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"accordion-hd\"\u003eResults\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003eMore softness\u003c\/li\u003e\n\u003cli\u003eMore shine\u003c\/li\u003e\n\u003cli\u003eEasy to detangle from lengths to ends\u003c\/li\u003e\n\u003cli\u003eEnhance the radiance of blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Blondifier Conditioner 200ml","offer_id":55491694723363,"sku":null,"price":46.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/blondifierconditioner.png?v=1683178716"},{"product_id":"loreal-blondifier-gloss-shampoo-300ml","title":"L'Oréal Blondifier Gloss Shampoo 300mL","description":"\u003cp\u003e\u003cspan\u003eCare for your blonde tresses with L'Oréal Professionnel's Blondifier Gloss Shampoo, a resurfacing and illuminating system shampoo. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe professional formula, enriched in Polyphenol present in the açai berry extract, provides nourishment and helps to smooth damaged hair. The shampoo gently cleanses the hair and emphasizes multidimensional shine of blonde hair.  The formula works to enhance the natural glossiness and shine of blonde hair, leaving locks soft, supple and replenished with moisture and radiance. For a professional blonde hair result, apply the three-step Blondifier haircare routine including the deep nourishing mask and the Blondifier leave-in cream.\u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Blondifier Gloss Shampoo 300mL","offer_id":55491694756131,"sku":null,"price":42.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/BlondifierGloss.png?v=1683178875"},{"product_id":"loreal-vitamino-color-mask-250ml","title":"L'Oréal Vitamino Color Mask 250ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel's Vitamino Color mask intensely nourishes colour-treated hair, allowing colour to last longer. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColoured hair is 5 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxydant for a perfect salon coloured hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003eSoft care for the most sensitive colors\u003c\/li\u003e\n\u003cli\u003eColor protection from fading x6\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Instrumental test after application of shampoo \u0026amp; mask\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color Mask 250ml","offer_id":55491694788899,"sku":null,"price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/vitaminomasque.png?v=1683180554"},{"product_id":"loreal-vitamino-color-conditioner-200ml","title":"L'Oréal Vitamino Color Conditioner 200ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel's Vitamino Color conditioner nourishes colour-treated hair, allowing colour to last up to 8 weeks.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColoured hair is 6 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxydant for a perfect salon coloured hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003e8 weeks against color fading\u003c\/li\u003e\n\u003cli\u003eColour protection from fading x6\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Instrumental test after application of shampoo \u0026amp; conditioner\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color Conditioner 200ml","offer_id":55491694821667,"sku":null,"price":46.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/vitaminocontitioner.png?v=1683180544"},{"product_id":"loreal-vitamino-color-shampoo-300ml","title":"L'Oréal Vitamino Color Shampoo 300ml","description":"\u003cp\u003eL'Oréal Professionnel's Serie Expert Vitamino Color shampoo is a colour safe shampoo that cleanses gently, allowing colour to last up to 8 weeks*. Coloured hair is 6* times shinier and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for the perfect salon coloured hair. Recommended for use together with\u003cspan\u003e \u003c\/span\u003eVitamino Colour Conditioner\u003cspan\u003e \u003c\/span\u003eor\u003cspan\u003e \u003c\/span\u003eMasque. \u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBENEFITS\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleans - This colour safe clarifying shampoo cleanses without stripping colour, allowing it to last up to 8 weeks\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEnhances shine- \u003c\/span\u003eHair is more radiant and 6 times shinier following use\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eContians Panthenol - \u003c\/span\u003ePanthenol helps hair retain moisture and strengthens follicles, making the perfect addition to shampoo for colour treated hair which can often be damaged and dry following a lifting or colouring service\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eContains Resveratrol -\u003c\/span\u003eResveratrol is an anti-oxidant that allows this colour protecting shampoo to ward against UV which can cause colour fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Instrumental test after application of shampoo \u0026amp; conditioner\u003c\/em\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color Shampoo 300ml","offer_id":55491694854435,"sku":null,"price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/VitaminoColour.png?v=1683180570"},{"product_id":"loreal-scalp-advanced-dandruff-shampoo-300ml","title":"L'Oréal \r\n\r\n Scalp Advanced Dandruff Shampoo 300ml","description":"\u003cp\u003e\u003cspan\u003eL'Oreal Professionnel's Scalp Advanced Anti-Dandruff Shampoo was targeted for dandruff-prone scalps. Scalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create dry or oily dandruff. It’s a vicious cycle and you want out. This lightweight cream gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*. It is enriched with Piroctone Olamine, an antibacterial and antifungal active ingredient suitable for dry and oily skin. This shampoo is made with hair pros and is approved by dermatologists. The end result is up to 100% visible dandruff removed* \u0026amp; up to 72h dandruff protection** after only 1 use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e**Clinical test.\u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal \r\n\r\n Scalp Advanced Dandruff Shampoo 300ml","offer_id":55491694887203,"sku":null,"price":53.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/scalpdandruff.jpg?v=1787647630"},{"product_id":"loreal-scalp-advanced-oiliness-shampoo-300ml","title":"L'Oréal \r\n\r\n Scalp Advanced Oiliness Shampoo 300ml","description":"\u003cp\u003e\u003cspan\u003eScalp Advanced Anti-oiliness Dermo-purifier shampoo was targeted-formulated for oily scalps. This lightweight gel purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel.\u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal \r\n\r\n Scalp Advanced Oiliness Shampoo 300ml","offer_id":55491694919971,"sku":null,"price":53.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/scalpoiliness.jpg?v=1787647480"},{"product_id":"loreal-scalp-advanced-discomfort-shampoo-300ml","title":"L'Oréal \r\n\r\n Scalp Advanced Discomfort Shampoo 300ml","description":"\u003cp\u003e\u003cspan\u003eL'Oreal Professionnel's Scalp Advanced Anti-Discomfort Shampoo is made for sensitive scalps. Scalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create itching, burning and tingling sensations. It’s a vicious cycle and you want out. This lightweight, gel shampoo gently cleanses your hair while soothing and calming sensitive scalps*. Hair is left soft, radiant and hydrated. It is enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. This shampoo is made with hair pros, approved by dermatologists. After only 1 use, +73% instant soothing** \u0026amp; +49% hydrated\/nourished hair***.\u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal \r\n\r\n Scalp Advanced Discomfort Shampoo 300ml","offer_id":55491694952739,"sku":null,"price":53.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/scalp_discomfort.jpg?v=1787647198"}],"url":"https:\/\/platinumthestore.com.au\/collections\/loreal-professionnel-1.oembed?page=2","provider":"platinumthestore","version":"1.0","type":"link"}