{"title":"Masks \u0026 Treatments","description":"","products":[{"product_id":"kerastase-gloss-absolu-creme-hydra-glaze-shampoo-250ml-copy","title":"Kérastase Gloss Absolu Creme Mask 200ml","description":"\u003cp\u003eGloss Absolu Crème Hydra-Glaze Mask by Kérastase is a hydra-smoothing creamy mask for thick, frizzy hair. It's specifically formulated with hyaluronic acid, glycolic acid and wild rose in oil to deeply nourish hair and deliver dreamy, bouncy, glossy hair.\u003c\/p\u003e\n\u003cp\u003eInstantly softens hair.\u003cbr\u003e\u003cspan class=\"h-font-tertiary\"\u003e100H ANTI-FRIZZ*\u003cbr\u003e100H SHINIER HAIR*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e*Instrumental test after application of Crème Mask.\u003c\/small\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWith its rich, smooth, creamy texture, and it's new lighter generation of hydrating asset, it immerses thick, frizzy hair into hydration and deeply nourishes hair layers without weighting them down. It instantly transforms fiber, provides intense frizz control, improves suppleness, and facilitates detangling, creating smooth, glossy hair that glides through a comb.\u003c\/p\u003e\n\u003cp\u003eApply to washed and toweled-dried hair. Massage through lengths and ends. Leave on for 5 minutes. Rinse.\u003c\/p\u003e\n\u003cp\u003eUnexpected haute-couture blend of fusing citrus notes, with luxury floral bouquet signature. A mix of hair care technicity \u0026amp; fine-fragrance artistry for a ultra sensorial yummy experience.\u003c\/p\u003e\n\u003cp\u003eThe secret of shine \u0026amp; smoothness perfect equation? Cleaness + Care + Hair alignement. First, use the Crème Hydra-Glaze Shampoo for ultimate clean shine. Why not try the Frizz-Glaze Cream for even more smoothing and anti-frizz hair care?\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54786264662307,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/glossmasque.webp?v=1772506571"},{"product_id":"keratin-alpha-sleek-smooth-transformer-200ml","title":"L'Oréal Keratin Alpha Sleek Smooth Transformer 200ml","description":"\u003cp\u003e\u003cspan\u003eKeratin Alpha Sleek Smooth Transformer Professional Smoothing Treatment by L'Oréal Professionnel, formulated with Keratin Sleeker and Amino-acid chains. Transform hair for 2 weeks of smooth, frizz \u0026amp; volume control. Suitable for all hair types. This professional smoothing treatment transforms hair for 5 times smoother results with 2 times less frizz, and volume control +77% more instant shine. Daily styling in half the time. Preserved hair integrity.\u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Keratin Alpha Sleek Smooth Transformer 200ml","offer_id":55491657695523,"sku":null,"price":77.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/alphatrans.jpg?v=1790653467"},{"product_id":"keratin-alpha-sleek-mask-250ml","title":"L'Oréal Keratin Alpha Sleek Mask 250ml","description":"\u003cp\u003e\u003cspan\u003eKeratin Alpha Sleek Professional hair mask by L'Oréal Professionnel, formulated with Keratin Sleeker and Amino-acid chains. The professional mask has a rich, sensorial texture that deeply nourishes while reshaping and smoothing hair keratin. It softens and hydrates hair, bringing an instant shine, frizz \u0026amp; volume control. Use full routine to lock in 2 weeks of smooth, frizz \u0026amp; volume controlled hair. Suitable for all hair types. This mask is artificial colorant free, and alcohol free. \u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Keratin Alpha Sleek Mask 250ml","offer_id":55491657728291,"sku":null,"price":77.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/3474637335687_EN_1.jpg?v=1790653981"},{"product_id":"cor-restore-leave-in-treatment-100ml","title":"O\u0026M COR. Restore Leave-In Treatment 100ml","description":"\u003cp\u003eCØR.restore Leave-In Treatment is designed to protect, repair, and strengthen coloured hair. Combining chromaGard™ and AminoChain Technology™, 11 essential amino acids help seal the cuticle for a smooth, glass-like finish while locking in hydration, boosting elasticity, and defending against breakage. Hair feels stronger, sleeker, and visibly healthier. \u003c\/p\u003e\n\u003cp\u003e\u003cb class=\"new-product-tabs__details-title\"\u003eWhat is it?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCØR.restore Leave-In Treatment is designed to protect, repair, and strengthen coloured hair. Combining chromaGard™ and AminoChain Technology™, 11 essential amino acids help seal the cuticle for a smooth, glass-like finish while locking in hydration, boosting elasticity, and defending against breakage. Hair feels stronger, sleeker, and visibly healthier.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"O\u0026M COR. Restore Leave-In Treatment 100ml","offer_id":55491658285347,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/O_M_Styling_CORE_RESTORE_329_RAW.webp?v=1789696030"},{"product_id":"marinate-mask","title":"BB Sleek Marinate Mask","description":"\u003cp\u003eA weekly hydration reset for hair that has been through it.\u003c\/p\u003e\n\u003cp\u003eWatermelon scented, plant based, coloured with real flowers not dye. Rinse after 5 minutes for a boost, leave in for 30 for a full recovery.\u003c\/p\u003e\n\u003cp\u003eBest after bleach, heat, or a rough week. Pair with the BB Detangle brush through wet hair to distribute evenly.\u003c\/p\u003e\n\u003cp\u003eSofter, shinier, less breakage. That is it.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"BB Sleek Marinate Mask","offer_id":55491658973475,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/BB-SLEEK_POSTS_11.webp?v=1791868720"},{"product_id":"gloss-absolu-masque-creme-200ml","title":"Kérastase Gloss Absolu Masque Creme 200ml","description":"\u003cp\u003eGloss Absolu Crème Hydra-Glaze Mask by Kérastase is a hydra-smoothing creamy mask for thick, frizzy hair. It's specifically formulated with hyaluronic acid, glycolic acid and wild rose in oil to deeply nourish hair and deliver dreamy, bouncy, glossy hair.\u003c\/p\u003e\n\u003cp\u003eInstantly softens hair.\u003cbr\u003e\u003cspan class=\"h-font-tertiary\"\u003e100H ANTI-FRIZZ*\u003cbr\u003e100H SHINIER HAIR*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e*Instrumental test after application of Crème Mask.\u003c\/small\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWith its rich, smooth, creamy texture, and it's new lighter generation of hydrating asset, it immerses thick, frizzy hair into hydration and deeply nourishes hair layers without weighting them down. It instantly transforms fiber, provides intense frizz control, improves suppleness, and facilitates detangling, creating smooth, glossy hair that glides through a comb.\u003c\/p\u003e\n\u003cp\u003eApply to washed and toweled-dried hair. Massage through lengths and ends. Leave on for 5 minutes. Rinse.\u003c\/p\u003e\n\u003cp\u003eUnexpected haute-couture blend of fusing citrus notes, with luxury floral bouquet signature. A mix of hair care technicity \u0026amp; fine-fragrance artistry for a ultra sensorial yummy experience.\u003c\/p\u003e\n\u003cp\u003eThe secret of shine \u0026amp; smoothness perfect equation? Cleaness + Care + Hair alignment. First, use the Crème Hydra-Glaze Shampoo for ultimate clean shine. Why not try the Frizz-Glaze Cream for even more smoothing and anti-frizz hair care?\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Kérastase Gloss Absolu Masque Creme 200ml","offer_id":55491660284195,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/glossmasque.webp?v=1772506571"},{"product_id":"loreal-vitamino-color-spectrum-mask-250ml","title":"L'Oréal Vitamino Color Spectrum Mask 250ml","description":"\u003cp\u003e\u003cspan\u003eA moisturizing mask for colored hair that moisturizes hair fiber \u0026amp; locks in your day 1 color vibrancy up to 100 days. System helps to lock in your day 1 color vibrancy up to 100 days. The result on all 5 color dimensions: ultra high glass shine, rich and vibrant colors. Hair is stronger \u0026amp; smoother.\u003cbr\u003e\u003cbr\u003ePro tip: for more demanding hair, add the mask in the weekly routine for an extra dose of smoothness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBENEFITS\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eShine: Ultra high glass shine.\u003c\/li\u003e\n\u003cli\u003eSaturation: Rich, vibrant color.\u003c\/li\u003e\n\u003cli\u003eContrast: Optimal depth between multiple shades.\u003c\/li\u003e\n\u003cli\u003eTone: Neutralize unwanted reflects.\u003c\/li\u003e\n\u003cli\u003eBrightness: Level of lightness or darkness are well preserved.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHair is moisturized, stronger \u0026amp; smoother.\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Vitamino Color Spectrum Mask 250ml","offer_id":55491664576803,"sku":null,"price":72.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/vitaminospectrummask.webp?v=1750733547"},{"product_id":"loreal-absolut-repair-molecular-mask-250ml","title":"L'Oréal Absolut Repair Molecular Mask 250ml","description":"\u003cp\u003e\u003cspan\u003eL'Oreal Professionnel's Absolut Repair Molecular Mask is formulated with Peptides bonder + 5 Amino acids to replump and strengthen hair molecular layers. The formula instantly penetrates with no weigh down, with 85% smoothness, with extra detangling and suppleness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes elastic, with no movement. But most peptides are too big to be reinjected into the fibre, making damage almost irreversible. Scientific discovery – Absolut Repair Molecular. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e^ ^Instrumental test, after application of Mask.\u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Absolut Repair Molecular Mask 250ml","offer_id":55491684466979,"sku":null,"price":72.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/repairmolecularmask.jpg?v=1787639089"},{"product_id":"premiere-concentre-decalcifiant-ultra-reparateur-8-250ml","title":"Kérastase Première Concentré Décalcifiant Ultra-Réparateur 8% 250ml","description":"\u003cp\u003e\u003cspan\u003eThe first pre-shampoo treatment that removes calcium and fully repairs all types of \u003c\/span\u003e\u003cstrong\u003edamaged hair\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHard water\u003c\/strong\u003e\u003cspan\u003e with \u003c\/span\u003e\u003cstrong\u003ecalcium\u003c\/strong\u003e\u003cspan\u003e can further damage already delicate over-processed or \u003c\/span\u003e\u003cstrong\u003ebleached\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehair\u003c\/strong\u003e\u003cspan\u003e. Because it’s more porous, damaged hair absorbs 3 times more calcium than natural hair. This treatment’s concentration of pure acids has a dual action: it decalcifies hair from this calcium overdose, and repairs it from the inside out, restoring hair strength, and reversing its stiff, dull appearance.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith its transparent gel texture, this brilliant \u003c\/span\u003e\u003cstrong\u003ehair\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esavior\u003c\/strong\u003e\u003cspan\u003e dramatically repairs persistent damage, reconnecting broken keratin \u003c\/span\u003e\u003cstrong\u003elinks\u003c\/strong\u003e\u003cspan\u003e to reinforce \u003c\/span\u003e\u003cstrong\u003ehair\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003estrength\u003c\/strong\u003e\u003cspan\u003e and structure. Hair is left stronger, healthier-looking, and shinier – as if renewed. Leave on Kérastase Concentré Décalcifiant Ultra-Réparateur without rinsing, and layer with Kérastase Première Bain Décalcifiant Réparateur for extra decalcifying and repairing action. Team with Fondant Fluidité Réparateur as a final step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDecalcifies* and dramatically repairs persistent damage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReverses stiffness and dullness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReconnects broken links between keratin chains* for an inner structure reinforcement.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e*Instrumental test after 6 applications of Première Concentré + Bain + Fondant\/Masque\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"platinumthestore","offers":[{"title":"Kérastase Première Concentré Décalcifiant Ultra-Réparateur 8% 250ml","offer_id":55491685581091,"sku":null,"price":102.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/kerastase-premiere_12092023_02_1-1.webp?v=1714465858"},{"product_id":"loreal-metal-detox-masque-250ml","title":"L'Oréal Metal Detox Masque 250ml","description":"\u003cp\u003e\u003cspan\u003eWhen washing hair with water, a build-up of metal particles occurs inside the hair fibre which negatively impacts colour results and enhances the risk of hair breakage. \u003c\/span\u003e\u003cspan\u003eL’Oréal Professionnel\u003c\/span\u003e\u003cspan\u003e introduces a ground-breaking solution to this problem with the \u003c\/span\u003e\u003cspan\u003eMetal Detox Hair Protocol\u003c\/span\u003e\u003cspan\u003e, a member of the \u003c\/span\u003e\u003cspan\u003eSerie Expert \u003c\/span\u003e\u003cspan\u003ecollection of targeted hair care products developed to meet specific hair concerns. Using Metal Detox as part of your hair regime will improve colour vitality while reducing hair breakage. Hair is less porous, intensely nourished, stronger, and left with incredible shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eL’Oréal Professionnel Metal Detox Mask is the last step of the Metal Detox hair protocol in-salon and at-home. This rich and creamy hair mask for coloured hair prevents new metal particles from coming back into the hair to prevent further breakage and loss of colour.\u003cbr\u003e \u003c\/p\u003e\n\u003cp\u003eThis detoxifying hair mask can be used at-home after applying the Metal Detox Cleansing Cream Shampoo and Anti Deposit Protector Care Conditioner. When used in combination, the Metal Detox shampoo will detoxify hair from metals, while the Metal Detox Conditioner and Hair Mask will prevent new metal particles from returning. The result? Incredibly soft and shiny hair.\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cp\u003e• 87% less breakage risk\u003cbr\u003e• 100% reliable colour result\u003cbr\u003e• Healthy looking, shiny hair\u003c\/p\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Metal Detox Masque 250ml","offer_id":55491687743779,"sku":null,"price":72.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/MetalDetoxMask2_png.png?v=1710229247"},{"product_id":"loreal-absolut-repair-resurfacing-mask-250ml","title":"L'Oréal Absolut Repair Resurfacing Mask 250mL","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Absolut Repair Resurfacing Mask provides our ultimate professional deep repair experience for damaged and dry hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe fibre is strengthened and restored thanks to the powerful superfood ingredients quinoa and protein. This luxurious mask has a silky texture, which envelopes damaged hair with care, without leaving any residue. To minimise damage and optimise repair, use the complete Absolut Repair routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShinier and softer hair\u003c\/li\u003e\n\u003cli\u003eLightweight touch\u003c\/li\u003e\n\u003cli\u003eResurfaced and less damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Absolut Repair Resurfacing Mask 250mL","offer_id":55491694526755,"sku":null,"price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/absolutrepairmasque.png?v=1683178656"},{"product_id":"loreal-blondifier-mask-250ml","title":"L'Oréal Blondifier Mask 250ml","description":"\u003cp\u003e\u003cspan\u003eEnriched with Açai berry extract containing polyphenols. The treatment replenishes, smoothes and nourishes the hair fiber, enhancing the multidimensional shine and radiance of the blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"accordion-hd\"\u003eRESULTS\u003c\/h3\u003e\n\u003cdiv class=\"accordion-ctt\"\u003e\n\u003cul\u003e\n\u003cli\u003eReplenish\u003c\/li\u003e\n\u003cli\u003eSmoothe\u003c\/li\u003e\n\u003cli\u003eNourish\u003c\/li\u003e\n\u003cli\u003eEnhance the multimentional shine of the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"platinumthestore","offers":[{"title":"L'Oréal Blondifier Mask 250ml","offer_id":55491694690595,"sku":null,"price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/files\/blondifiermasque.png?v=1683178902"},{"product_id":"loreal-vitamino-color-mask-250ml","title":"L'Oréal Vitamino Color Mask 250ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel's Vitamino Color mask intensely nourishes colour-treated hair, allowing colour to last longer. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColoured hair is 5 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. 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The hair shine treatment deeply cares for fibre while transforming and sealing the surface for extremely healthy hair \u0026amp; long-lasting colour. Discover our revolutionary treatment for coloured hair and never compromise your coloured hair again.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eThis high shine hair gloss at home treatment provides intense nutrition to sensitised \u0026amp; damaged colour treated hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eThe resurfacing hair gloss treatment strengthens and seals the surface of the hair fibre for reduced prosperity, intense softness and leave a high shine finish.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eThe treatment for coloured hair protects hair colour vibrancy for hair colour that lasts.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eWhen the formula mixes with water, it transforms into a luxurious, creamy texture that fully coats and protects the hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAfter use, expect this hair shine treatment to work miracles and make your hair smoother, stronger \u0026amp; shinier.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"platinumthestore","offers":[{"title":"Kérastase Chroma Absolu Fluid Gloss 250ml","offer_id":55491699048739,"sku":null,"price":84.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/6285\/2899\/products\/3474637059101-soin-acide-alt1.jpg?v=1675905959"},{"product_id":"chroma-absolu-masque-200ml","title":"Kérastase Chroma Absolu Masque 200ml","description":"\u003cp\u003eThe Chroma Absolu Filler Hair Mask for Coloured Hair is a deep strengthening hair mask for medium to thick colour treated hair. 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